Britney Spears, Pepsi click with AOL - e-Watch - Brief Article

NEW YORK -- Britney Spears has guzzled Pepsi in television ads and now she will be sipping soda online. AOL Time Warner is hooking up with the pop princess to promote her Pepsi-sponsored spring tour in all of its divisions, including its flagship America Online service and AOL Music sites. Tour dates, photos, backstage footage and even a concert contest, with the winner flown to New York City for a four-day stay and tickets to Spears' July 6 performance at the New Jersey Meadowlands also will be offered online at AOL. This agreement is not the first time Spears has worked with AOL Time Warner, the world's biggest media company. Last fall, America Online was an Internet destination for the star's advance ticket sales for her fall tour. In other AOL news, the ISP also has inked a deal with Miami-based iDine Rewards Network, formerly Transmedia Network. Through the agreement, AOL will create AOL Dining, which offers rewards to its subscribers whenever they dine at one of the 7,500 participating restaurants. The rewards are then used toward customers' current AOL subscription fee. The free AOL Dining program is in the same vein as reward programs available through AOL in conjunction with other companies, including American Airlines and American Express.